EDITORIAL:
Print media plays a huge vital role in the digital era when they can come up with social media marketing strategy to engage for all viewers and readers. We must need to shift how we publish traditionally to virtual world or the Internet. All Audiences have their own smartphones to inform and to entertain. It is an easy access anywhere and anytime. Digital media is always on the go. Due to developing media technology, people are lazy to read physical newspapers hence publishing companies are coping and innovating to share articles on their websites and social media platforms.
Magazines and newspapers are still accessible on bookstores that you can read. We have unlimited options and choices to get accurate and verified information from media practitioners. Some Millennials still love to read physical materials and fewer gen-z or generation z have options to read.
We have 4 options for getting information; TV, radio, Print and the Internet. On TV and radio news, at least 2 minute news report should broadcast and it is well-compact news for news program should deliver a lot of important and relevant news. On print media, it is one-page article at least.
Traditional media can transform into digital media as well since they have all high technologies for media to use for publishing so they go near the audience. Digital media has major impact to viewers since smartphones has begun. Information is handy anywhere as long as we have mobile data. All journalists in all media platforms should be credible to get trusted.
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